10 benefits of press release distribution

Press releases are the most commonly used public relations tool in PR campaigns. Affordable cost, reaching the target audience, ad value, contribution to the branding process and sustainability are key benefits of press releases. They also contribute to improving the recognition, reliability, image, reputation, prestige, revenues and visibility of people, organizations or institutions. In this article, we summarize the ten benefits of press release distribution.

1- Affordable Cost

The cost of a press release is much more affordable than all other advertising and publicity activities. However, to maintain the costs at affordable levels, some points should be considered. The press releases that PR agencies service against a monthly retainer is not profitable. The online PR services that customers can use as needed and “pay as they go” offer more benefits compared to PR agencies in terms of writing, servicing and reporting press releases.

On the other hand, trying to handle the press release process on one’s own, whether an individual, organization or institution, can complicate things and end up being more costly. Other than using press lists and news agencies when servicing the press release, the fees for programs used in reporting also lead to higher costs for ad hoc and irregular releases. Whereas, online PR agencies manage writing, distributing and reporting processes and provide turnkey service at affordable prices.

2- Communicating with Target Audience

Press releases offer an effective way of reaching your target audience. The impact that a press release you prepare to reach your target audience would have is directly correlated to its newsworthiness and having an authentic style that does not feel like an advertisement. Communicating with the target audience through print and online media can have a longer-lasting effect on brand recognition. When readers see your name in a medium that publishes content aimed at your target audience, it would have a better impact in terms of your brand image and reputation.

3- Advertisement Value

Print and online media sustain their presence through ads and relations with advertisers. An individual, organization or institution would generally need to place an ad in order to be featured in newspapers, magazine, news sites and blogs. Press releases have advertisement effect, albeit indirectly. The main difference between a press release and other advertisement processes is the fact that a press release costs less. Advertisement or ad value, which measures how much an ad would cost in the mediums that cover the press release, is a metric included in the reports of online PR agencies.

4- Search Engine Optimization and Recognition

Press release copy, created by considering Search Engine Optimization criteria, helps you to appear in online searches. The level of coverage you get with your press releases in online news sites has a significant effect on your recognition in search engines. Press releases that include the targeted keywords support your SEO efforts. When you carry out regular media communications, your name comes up more often in searches and search engines perceive you as a source. Writing SEO-compliant press releases may increase your website traffic and ensure search results to your advantage.

5- Reliability, Image and Reputation

News stories covered by prestigious publications build trust among your target audience. With more news stories featured in the press, your brand recognition and reputation improve and your image is affected positively. Press releases enable you to be perceived as an expert in your industry.

6- Branding

As the news stories featured in newspapers, magazines, news sites,blogs and social media have a positive impact on your reliability, image and reputation, they also help you to be recognized in your industry and business circles and create a positive perception within the organization as well. Branding, a process that nearly every individual, institution or organization aspires to achieve, gains momentum with your media communications.

7- Public Disclosure

Press releases also serve to inform the public as the most important rule of journalism. Press releases enriched with research results and quotes by experts are used as a means of public disclosure.

8- Return

Businesses carry out all communication, marketing and sales activities to achieve maximum benefit and revenues. However, communication activities do not return to an individual, institution or organization directly in the form of more sales. The most important activity that contributes to brand image and reputation is press release distribution. In order for a press release that promotes brand recognition to achieve its goal, all processes including creation and distribution could be accurately managed.

9- Visibility

Press releases increase the visibility of your brand in the media. Being the first brand that comes to mind, or Top of Mind - TOM is key for all businesses operating in sales. With press release activities planned for the long term, you can improve your recognition and chances of being preferred in the purchasing decision.

10- Sustainability

Sustainability is key in advertising, publicity and public relations activities. The activities carried out at regular intervals ensure that an individual, institution or organization stay in mind. Press releases offer the opportunity to sustain these activities at affordable prices. The fact that press release services procured from online PR agencies are generally based on speed and need helps to sustain such activities.

The scale of your company or the industry in which you operate should not keep you from creating and sending press releases. To meet the experienced team at online PR agency B2Press and find out how we can help you, please click here.


Content for Impact
Content for Impact
Press release content is created by a team of experts with knowledge about the targeted countries’ local dynamics and by considering newsworthiness. The contents are also checked by senior editors.
Localization Capabilities
Localization Capabilities
Arabic, Chinese or Russian? We got you covered! B2Press online PR agency creates press release content in the languages of the targeted countries. Colloquial expressions, terms and idioms are incorporated by translators.
Detailed Reporting
Detailed Reporting
B2Press provides weekly and monthly reports following distribution of the press release so that you can measure its impact. Advanced search in local search engines provides helpful insights and data for your next press release.
Strong Distribution Network
Strong Distribution Network
Press releases are serviced to lists of journalists, segmented according to their interests as well as through news agencies in the targeted countries.
Brand Awareness
Brand Awareness
And these are not all when it comes to digital PR services. International press release distribution also enables you to reach your target audience, investors and prospective customers. Are you ready to make your mark with your brand through 60 news agencies and 300 thousand journalists in over 20 countries?
Economical Solution
Economical Solution
Online PR agency B2Press provides all the services you have come to expect from traditional PR agencies with a “pay as you go” pricing structure that eliminates monthly retainers. B2Press offers an end-to-end solution by managing the press release copy writing, distribution and reporting processes.
It has never been easier to appear in the world media.
Meet B2Press Online PR Agency that provides PR as a service.