Many of our daily routines from shopping to transportation, accommodation to information sharing and socialization are now just a click away from us thanks to digital transformation. Our purchasing behavior has dramatically changed. Before deciding to buy a product, we make research on social media, blogs, forums and read other customers comments. As a result of this, all of the promotion, advertising, sales, and marketing campaigns should be planned according to the new digital era. Digital marketing, which can be defined as the whole of the marketing activities carried out over the internet, mobile and other interactive platforms where the masses are most active has many new approaches such as online PR, Search Engine Optimization (SEO), digital marketing, social media and e-mail marketing.
Digital marketing derives its strength from online PR which is a new generation PR approach. It is used by brands and companies to increase online visibility through building relationships with customers, online journalists, news agencies, and content writers. Nowadays, digital image and reputation of a brand are created through online PR. To be known, trusted and preferred by the target audience, an effective communication strategy for the online environment should be developed. Sending a press release is the most critical part of this new marketing strategy. Being visible in reputable news sites, blogs, forums and other online platforms with high-quality content enables brands to create a strong image and reputation in public. Moreover, there is a high chance to gain links from these channels and PR distribution wires, lots of shares and retweets on social media.
Coming out in the top of search engines with Search Engine Optimization (SEO) strategies, promoting a brand with sending a press release, being able to track measurable results and running a fully integrated campaign are the main reasons why online PR is a must in digital marketing.
Growing is possible by strengthening your communication with the audience you have gained and making them loyal customers. As your brand gets visible in the online media more frequently, more potential customers will start visiting your website and be curious about your products and services. Writing SEO friendly contents, paying attention to meta descriptions, focusing on target keywords will also improve website traffic and sales. Publishing high-quality contents on authority websites will enhance trust and credibility. Generating more leads from visitors ultimately will lead to more sales. The more quantity of positive reviews and comments you get on the internet, the more you will improve your brand image and reputation.
You can get all the PR services that you can get from a traditional PR agency, while working with B2Press. Unlike traditional PR agencies, you can use B2Press services only when you need them, and pay as you go. Without having to pay monthly fees, you can get maximum service with minimum budget. If you want to use the full power of online PR and digital marketing, achieve long-term success, immediately meet with B2Press.