What is the impact of online PR on digital marketing?

Many of our daily routines from shopping to transportation, accommodation to information sharing and socialization are now just a click away from us thanks to digital transformation. Our purchasing behavior has dramatically changed. Before deciding to buy a product, we make research on social media, blogs, forums and read other customers comments. As a result of this, all of the promotion, advertising, sales, and marketing campaigns should be planned according to the new digital era. Digital marketing, which can be defined as the whole of the marketing activities carried out over the internet, mobile and other interactive platforms where the masses are most active has many new approaches such as online PR, Search Engine Optimization (SEO), digital marketing, social media and e-mail marketing.

Online PR is the key to success in digital marketing campaigns.

Digital marketing derives its strength from online PR which is a new generation PR approach. It is used by brands and companies to increase online visibility through building relationships with customers, online journalists, news agencies, and content writers. Nowadays, digital image and reputation of a brand are created through online PR. To be known, trusted and preferred by the target audience, an effective communication strategy for the online environment should be developed. Sending a press release is the most critical part of this new marketing strategy. Being visible in reputable news sites, blogs, forums and other online platforms with high-quality content enables brands to create a strong image and reputation in public. Moreover, there is a high chance to gain links from these channels and PR distribution wires, lots of shares and retweets on social media.

Coming out in the top of search engines with Search Engine Optimization (SEO) strategies, promoting a brand with sending a press release, being able to track measurable results and running a fully integrated campaign are the main reasons why online PR is a must in digital marketing.

How to grow with digital marketing

Growing is possible by strengthening your communication with the audience you have gained and making them loyal customers. As your brand gets visible in the online media more frequently, more potential customers will start visiting your website and be curious about your products and services. Writing SEO friendly contents, paying attention to meta descriptions, focusing on target keywords will also improve website traffic and sales. Publishing high-quality contents on authority websites will enhance trust and credibility. Generating more leads from visitors ultimately will lead to more sales. The more quantity of positive reviews and comments you get on the internet, the more you will improve your brand image and reputation.

Use B2Press services to get full benefits of online PR

You can get all the PR services that you can get from a traditional PR agency, while working with B2Press. Unlike traditional PR agencies, you can use B2Press services only when you need them, and pay as you go. Without having to pay monthly fees, you can get maximum service with minimum budget. If you want to use the full power of online PR and digital marketing, achieve long-term success, immediately meet with B2Press.

ADVANTAGES OF USING B2PRESS ONLINE PR AGENCY
FOR INTERNATIONAL PRESS RELEASE DISTRIBUTION

Content for Impact
Content for Impact
Press release content is created by a team of experts with knowledge about the targeted countries’ local dynamics and by considering newsworthiness. The contents are also checked by senior editors.
Localization Capabilities
Localization Capabilities
Arabic, French or Japanese? We got you covered! B2Press online PR agency creates press release content in the languages of the targeted countries. Colloquial expressions, terms and idioms are incorporated by translators.
Detailed Reporting
Detailed Reporting
B2Press provides weekly and monthly reports following distribution of the press release so that you can measure its impact. Advanced search in local search engines provides helpful insights and data for your next press release.
Strong Distribution Network
Strong Distribution Network
Press releases are serviced to lists of journalists, segmented according to their interests as well as through news agencies in the targeted countries.
Brand Awareness
Brand Awareness
And these are not all when it comes to digital PR services. International press release distribution also enables you to reach your target audience, investors and prospective customers. Are you ready to make your mark with your brand through 60 news agencies and 300 thousand journalists in over 20 countries?
Economical Solution
Economical Solution
Online PR agency B2Press provides all the services you have come to expect from traditional PR agencies with a “pay as you go” pricing structure that eliminates monthly retainers. B2Press offers an end-to-end solution by managing the press release copy writing, distribution and reporting processes.
It has never been easier to appear in the world media.
Meet B2Press Online PR Agency that provides PR as a service.
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