Press release distribution in the USA

Offering media communication/relations since 2016 in more than 30 countries, Europe’s first online PR agency B2Press offers press release distribution services in the USA which has a population exceeding 330 million.

According to the Reuters Institute’s Digital News Report 2019, 72% of US citizens read news online. While TV channels are preferred by 58%, printed publications’ ratio has dropped from 47% to 19% over the last 6 years. Despite the drop in the printed publications, social media is preferred by 46% of the population for reaching news. While 37% of news is shared through social media, message or email, 29% of them gets interaction and comments. US citizens trust local TV channels most, and the list goes as Wall Street Journal, NPR News, ABC News and CBS News respectively. While 16% of US citizens use a paid service to reach news online, the 96% internet penetration ratio shows us the importance of content distribution online in the USA.

 

General information

 Top 3 Newspapers

 Top 3 News Sites

 Capital City: Washington, D.C.​

USA Today

yahoo.com

 

 Official Language: English

The Wall Street Journal

CNN.com

 

 Population: 330 million The New York Times

 

foxnews.com

 

The changing media landscape in the USA 

While the usage of PCs has been dropped from 71% to 53% since the last 5 years, the use of smartphones has raised from 28% to 57% for reaching news. Even though the viewership numbers of local television channels have held steady, 1,800 local newspapers have been closed or merged. On the other hand, although it’s limited, an apparent growth on digital revenues of US news outlets can be seen. While The New York Times indicated that its digital revenues had surpassed 9 million, the digital subscription count of The New York Times is expected to exceed 10 million by 2025. Some prominent digital-born platforms like BuzzFeed and Quartz are planning to diversify their revenues by establishing their unique subscription models.

Why is B2Press the right choice for press release distribution?  

B2Press aims to improve the image and reputation of businesses by attracting journalists attention, who are considered as gatekeepers and then shape public opinion with strategically prepared press releases. B2Press offers press releases services that can create an attitude and behavioral change in existing and potential customers. How does B2Press operate?

· First of all, subjects that will increase your brand awareness are determined. B2Press finishes the first step of press release distribution process by improving content according to the brief received.

· B2Press boosts your SEO strategies with writing press releases that include strategic keywords for your industry. Thus, they increase your online visibility and brand awareness thanks to the keywords cloud.

· Translation and localization processes of press releases, which will be distributed in the country in English, are made by professional editors of B2Press.

· Working with groups that are expert on sending world-class press releases, B2Press carries out distribution through media lists and news agencies.

· In addition to tailored media lists, B2Press' exclusive package offers distribution via AP, one of the major news agencies in the USA.

· After writing and distribution processes, B2Press prepares detailed media coverage report to its customers two times; weekly and monthly. Thus, it analyzes total potential audience, release views and online ad equivalent.

Reference:

http://www.digitalnewsreport.org/survey/2019/united-states-2019/

https://reutersinstitute.politics.ox.ac.uk/sites/default/files/2019-06/DNR_2019_FINAL_1.pdf

Content for Impact
Content for Impact
Press release content is created by a team of experts with knowledge about the targeted countries’ local dynamics and by considering newsworthiness. The contents are also checked by senior editors.
Localization Capabilities
Localization Capabilities
Arabic, Chinese or Russian? We got you covered! B2Press online PR agency creates press release content in the languages of the targeted countries. Colloquial expressions, terms and idioms are incorporated by translators.
Detailed Reporting
Detailed Reporting
B2Press provides weekly and monthly reports following distribution of the press release so that you can measure its impact. Advanced search in local search engines provides helpful insights and data for your next press release.
Strong Distribution Network
Strong Distribution Network
Press releases are serviced to lists of journalists, segmented according to their interests as well as through news agencies in the targeted countries.
Brand Awareness
Brand Awareness
And these are not all when it comes to digital PR services. International press release distribution also enables you to reach your target audience, investors and prospective customers. Are you ready to make your mark with your brand through 60 news agencies and 300 thousand journalists in over 20 countries?
Economical Solution
Economical Solution
Online PR agency B2Press provides all the services you have come to expect from traditional PR agencies with a “pay as you go” pricing structure that eliminates monthly retainers. B2Press offers an end-to-end solution by managing the press release copy writing, distribution and reporting processes.
It has never been easier to appear in the world media.
Meet B2Press Online PR Agency that provides PR as a service.
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