Press release distribution in the UK

Offering press release services in 11 languages and more than 30 countries, B2Press offers English press release distribution and special news in the United Kingdom and Ireland.

According to Reuters Institute Digital News Report 2019, the most preferred media brand in the UK is BBC News with a 68% weekly usage rate in TV, radio and print media and a 50% usage in online channels. Over the last 5 years, news consumption habits of the British citizens have changed dramatically. Usage of print as a news source has dropped from 59% to 36% and the rate of those who follow the news from TV has dropped from 79% to 71%. On the other hand, the usage of online news sites has reached 75%. The highest jump was felt in the usage of social media as a news source, which increased from 20% to 40% since 2013. Although news and events spread rapidly on social media channels, British readers don’t see social media as a reliable news source. Besides, 95% of internet penetration in the UK and BBC's investments show that online journalism is making rapid progress in the country.

 

General information

 Top 3 Newspapers

 Top 3 News Sites

 Capital City: London

The Sun

bbc.co.uk

 Official Language: English

Daily Mirror

dailymail.co.uk

 Population: 67 Million

Daily Mail

theguardian.com

 

Print Media Loses Out to Internet

Having the world’s fifth-largest economy, the United Kingdom hosts lots of global companies and entrepreneurs. Leading many developments that affected the world, the UK has contributed to the development of mass media and the press.  Until the emergence of digital channels, the UK had reached over 20 million newspaper circulation. But over the last years, print consumption has declined. National newspaper circulation in the UK has decreased from 22 million in 2010 to 1.4 million in 2018, a decline of 52.5%. When it comes to online, BBC News is the most widely-read digital news source with a 50% weekly reach, followed by Daily Mail 16% and The Guardian 15%. As a source of information for the British people, the shift to online channels has also created great opportunities for companies. In the past, companies distributed press releases to inform the public in printed media, but nobody could reach the news the next day. In online channels, press releases are permanent and they can reach the target audience even after years. Thanks to this, brands can become constantly visible.

B2Press Writes, Distributes and Monitors Your Press Releases in the UK

B2Press aims to improve the reputation and image of businesses by attracting journalists attention, who are considered as gatekeepers, and then shape public opinion with professionally prepared press releases. B2Press writes and distributes your press releases in the United Kingdom and Ireland by offering cost-effective PR packages. How B2Press operates?

  • First of all, experienced editors of B2Press determine the subject that will increase brand awareness. They come up with some ideas and create a press release template.
  • B2Press boosts your digital marketing campaigns with writing SEO-friendly press releases that include strategic keywords. Thanks to ‘keywords cloud’, this leads to branding yourself as a thought leader.
  • B2Press distributes press releases to journalists through segmented media lists tailored for your business.
  • In addition to segmented media lists, B2Press distributes your press releases via Press Association (PA) in the UK. This leads to more media coverage both in terms of quality and quantity.
  • After B2Press distributes your press release, it monitors your media coverage and prepares detailed coverage reports to its customers.

 

Reference:

http://www.digitalnewsreport.org/survey/2019/united-kingdom-2019/

https://www.statista.com/statistics/246077/reach-of-selected-national-newspapers-in-the-uk/

https://reutersinstitute.politics.ox.ac.uk/sites/default/files/2019-06/DNR_2019_FINAL_1.pdf

https://www.statista.com/statistics/529060/uk-newspaper-market-by-circulation/

BENEFITS OF USING B2PRESS ONLINE PR AGENCY
FOR INTERNATIONAL PRESS RELEASE DISTRIBUTION

Content for Impact
Content for Impact
Press release content is created by a team of experts with knowledge about the targeted countries’ local dynamics and by considering newsworthiness. The contents are also checked by senior editors.
Localization Capabilities
Localization Capabilities
Arabic, Chinese or Russian? We got you covered! B2Press online PR agency creates press release content in the languages of the targeted countries. Colloquial expressions, terms and idioms are incorporated by translators.
Detailed Reporting
Detailed Reporting
B2Press provides weekly and monthly reports following distribution of the press release so that you can measure its impact. Advanced search in local search engines provides helpful insights and data for your next press release.
Strong Distribution Network
Strong Distribution Network
Press releases are serviced to lists of journalists, segmented according to their interests as well as through news agencies in the targeted countries.
Brand Awareness
Brand Awareness
And these are not all when it comes to digital PR services. International press release distribution also enables you to reach your target audience, investors and prospective customers. Are you ready to make your mark with your brand through 60 news agencies and 300 thousand journalists in over 20 countries?
Economical Solution
Economical Solution
Online PR agency B2Press provides all the services you have come to expect from traditional PR agencies with a “pay as you go” pricing structure that eliminates monthly retainers. B2Press offers an end-to-end solution by managing the press release copy writing, distribution and reporting processes.
It has never been easier to appear in the world media.
Meet B2Press Online PR Agency that provides PR as a service.
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