Press release distribution in Spain

Carrying out press release and advertorial activities throughout Europe, B2Press offers Spanish press release distribution in Spain, which has a population exceeding 45 million.

According to Reuters Institute’s Digital News Report 2019, the usage of print media as a news source has dropped progressively from 61% to 40% over the last 5 years. People in Spain mainly prefer online channels for reaching news by 80%. While TV is the second popular news source with 72%, social media is the third news source with 53%.

The most trusted media outlets in Spania are Antena 3, El País, Cadena SER, TVE and LaSexta. Antena 3 News stands out as the most popular TV, radio and print news source with a 56% weekly usage rate. LaSexta News (40%), TVE News (39%), Telecinco News (38%) and Cuatro News (30%) follow the list. El País online is the most preferred news site and leads the market with a 24% weekly usage ratio. Both El Mundo’s and ElDiario.es’s weekly usages are 18%.

 

General information

 Top 3 Newspapers

 Top 3 News Sites

 Capital City: Madrid

El País

elpais.com

 Official Language: Spanish

El Mundo

elmundo.es

 Population: 46 million

ABC Boletin

ElDiario.es

 

 

Changing Media in Spain 

In Spain, 52% of the news is shared through social media, message or email. People interact and make comments on 27% of the news online. While 67% of people use smartphones to reach the news, desktop computer usage has decreased from 56% to 46% in the last 6 years. Having 93% internet penetration, 10% of the people in Spain use a paid service to access news.

LaVanguardia, which is one of Catalonia’s leading newspapers, merged its printed and digital newsrooms. Digital-born El Confidencal and Eldiario.es have strengthened their coverage by expanding their teams. Being a multi-platform TV service since 2018, À Punt Media grows slowly but steadily. 

Increase Your Visibility with B2Press in Spain

B2Press aims to improve the image and reputation of businesses by attracting journalists attention, who are considered as gatekeepers of the media, shape public opinion with strategically prepared press releases. B2Press offers press release distribution services that can create an attitude and behavioural change in existing and potential customers. How B2Press operates?

  • First of all, subjects that will increase your brand awareness are determined. B2Press creates a content template within the scope of the brief and finishes the first step of press release distribution.
  • B2Press boosts your SEO with writing press releases that include strategic keywords for your business. Thus, it increases your online visibility and reachability thanks to ‘keywords cloud’.
  • Translation and localization processes of press releases, which will be published in the target country in Spanish, are made by professional editors.
  • Working with groups that are expert on creating world-class press releases, B2Press carries out distribution through segmented media lists and Spain’s official news agency IBERONEWS and EuropaPress.
  • After the distribution of the press release, B2Press measures the performance by preparing detailed media coverage report two times; weekly and monthly.

 

Reference:

http://www.digitalnewsreport.org/survey/2019/united-states-2019/

https://reutersinstitute.politics.ox.ac.uk/sites/default/files/2019-06/DNR_2019_FINAL_1.pdf

 

BENEFITS OF USING B2PRESS ONLINE PR AGENCY
FOR INTERNATIONAL PRESS RELEASE DISTRIBUTION

Content for Impact
Content for Impact
Press release content is created by a team of experts with knowledge about the targeted countries’ local dynamics and by considering newsworthiness. The contents are also checked by senior editors.
Localization Capabilities
Localization Capabilities
Arabic, Chinese or Russian? We got you covered! B2Press online PR agency creates press release content in the languages of the targeted countries. Colloquial expressions, terms and idioms are incorporated by translators.
Detailed Reporting
Detailed Reporting
B2Press provides weekly and monthly reports following distribution of the press release so that you can measure its impact. Advanced search in local search engines provides helpful insights and data for your next press release.
Strong Distribution Network
Strong Distribution Network
Press releases are serviced to lists of journalists, segmented according to their interests as well as through news agencies in the targeted countries.
Brand Awareness
Brand Awareness
And these are not all when it comes to digital PR services. International press release distribution also enables you to reach your target audience, investors and prospective customers. Are you ready to make your mark with your brand through 60 news agencies and 300 thousand journalists in over 20 countries?
Economical Solution
Economical Solution
Online PR agency B2Press provides all the services you have come to expect from traditional PR agencies with a “pay as you go” pricing structure that eliminates monthly retainers. B2Press offers an end-to-end solution by managing the press release copy writing, distribution and reporting processes.
It has never been easier to appear in the world media.
Meet B2Press Online PR Agency that provides PR as a service.
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