Press release distribution in Japan

Having started its activities in 2016, B2Press offers press release distribution services in Japan thanks to its experienced staff. B2Press writes, distributes and monitors your press releases in Japan, which is one of the most densely populated and urbanized countries in the world.

According to Digital News Report 2019 prepared by Reuters Institute for the Study of Journalism, television news remains the most important source of news in Japan (63%), while print has declined significantly over the last six years (from 63% to 32%). Online was the most important source of news in 2013 (85%) but has fallen below TV in 2019 (60%).

Social media has achieved little growth since 2013, increasing from 17% to 20%. 10% of Japanese share news via social media, messaging or e-mail. In the last month, 23% of Japanese listened to a podcast. The most trusted media outlets in Japan are NHK News, Nikkei and Nippon TV, respectively.

 

General information

 Top 3 Newspapers

 Top 3 News Sites

 Capital City: Tokyo

Yomiuri Shimbun 

jpjapantimes.co.jp

 Official Language: Japanese

Asahi Shimbun

asahi.com

 Population: 127 Million

Mainichi Shimbun

nhk.or.jp

 

Digitalization Reshaping the Media in Japan

Smartphones became the main access point for digital news for the first time in Japan in 2019. While the usage of computers has dropped from 68% to 46%, smartphones have taken the lead with 48%. Japanese prefer to reach news mainly through Yahoo! News in online channels. Yahoo has editors to choose the eight top stories on the site instead of using algorithms to balance different viewpoints and genres. It publishes user-created articles besides journalist-created ones. The best example of media digitalization in Japan is Nikkei. Nikkei has started to publish news first online, before sending them for print and exclusive news to publish on Twitter.

Increase Your Visibility with B2Press in Japan

Aiming to improve the image and reputation of businesses, B2Press is the most effective service to increase visibility in the Japanese media. B2Press develops strategies with its expert team and offers press release distribution services at advantageous prices. How B2Press operates?

  • First, B2Press' editors determine the most relevant subjects that will increase your brand awareness. Then, its experienced content writers prepare your press release meticulously. 
  • B2Press focuses on writing press releases in accordance with SEO algorithms and helps you to be ranked top in search engine results.
  • Your press releases get translated to Japanese and localized by B2Press' professional editors. 
  • B2Press distributes your press releases to journalists via Kyodo News, a Japanese news agency, and its tailored media lists.
  • Lastly, B2Press prepares detailed media coverage report two times; weekly and monthly. Thus, you can analyze your ROI and media coverage easily.

 

References:

http://www.digitalnewsreport.org/survey/2019/japan-2019/

 

 

 

BENEFITS OF USING B2PRESS ONLINE PR AGENCY
FOR INTERNATIONAL PRESS RELEASE DISTRIBUTION

Content for Impact
Content for Impact
Press release content is created by a team of experts with knowledge about the targeted countries’ local dynamics and by considering newsworthiness. The contents are also checked by senior editors.
Localization Capabilities
Localization Capabilities
Arabic, Chinese or Russian? We got you covered! B2Press online PR agency creates press release content in the languages of the targeted countries. Colloquial expressions, terms and idioms are incorporated by translators.
Detailed Reporting
Detailed Reporting
B2Press provides weekly and monthly reports following distribution of the press release so that you can measure its impact. Advanced search in local search engines provides helpful insights and data for your next press release.
Strong Distribution Network
Strong Distribution Network
Press releases are serviced to lists of journalists, segmented according to their interests as well as through news agencies in the targeted countries.
Brand Awareness
Brand Awareness
And these are not all when it comes to digital PR services. International press release distribution also enables you to reach your target audience, investors and prospective customers. Are you ready to make your mark with your brand through 60 news agencies and 300 thousand journalists in over 20 countries?
Economical Solution
Economical Solution
Online PR agency B2Press provides all the services you have come to expect from traditional PR agencies with a “pay as you go” pricing structure that eliminates monthly retainers. B2Press offers an end-to-end solution by managing the press release copy writing, distribution and reporting processes.
It has never been easier to appear in the world media.
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