Press Release Distribution in Europe

A press release is a public relations tool used to improve the image and reputation of an individual, institution or organization. Anyone that has something to share with the media can use a press release, which offer the easiest way to reach your local and international audience.

As PR activities gain a wider reach across the world and become increasingly more common, you too can spread your reach in European countries and connect with more stakeholders abroad. International press release distribution can help you open to new markets and increase brand recognition, provide your existing customers with information and seize new business opportunities by reaching prospects.

Press release process for distribution in European countries takes place in three stages: writing press release copy, distributing the press release and reporting its coverage. Press release process should be seen as a whole where each stage is connected to the other, and one mistake in one of these stages – writing, distributing, reporting – can cause all the effort to go to waste. International press release distribution requires all of these stages to be executed with care and diligence.

B2Press online PR agency facilitates international press release distribution. You don’t need to worry about whether you can do it too. Whether you are a small business (SME), a startup, or a large enterprise, your content will be created by an experienced team and serviced to dozens of countries in their local languages. Here is a quick look at the benefits of working with B2Press.

POINTS TO CONSIDER IN PRESS RELEASE DISTRIBUTION IN EUROPEAN COUNTRIES

1International press release distribution requires content to be translated into the specific countries’ languages and localized. Particular attention should be paid when writing a press release copy for Russia, China, India, Japan and countries in the Middle East and North Africa with different alphabets. International press release distribution also demands attention to correct use of local terminology.
2The agendas of the countries targeted for international press release distribution should be followed closely. Press releases that contain references to current and popular topics can capture the attention of editors and reporters while irrelevant topics may be just a waste of time and effort.
3How the media is structured in the country targeted for press release distribution should be studied well. Which journalists and mediums are focused on economy, technology, healthcare or startups, etc., which newspapers are strong in which area should be known. Detailed information about how frequently newspapers and magazines are published, their circulation figures, visitor profiles of online publications and websites, etc. should be available.
4The sources of information mentioned in the press release to be distributed internationally should be familiar to the editors and reporters in the targeted countries. For instance, mentioning Turkish Standards Institute (TSI) in a press release to be distributed in Spain would not mean much to the editors and reporters there. The sources of information quoted in the international press releases should be widely accepted and recognized institutions such as WHO, Unicef or UN.
5The currencies, measurements and dates used in the press release should be localized. For instance, a press release to be distributed in the USA should contain gallons instead of liters or miles instead of kilometers.
6Time differences between the source and target regions should also be taken into account. Regarding the countries where office hours and business days may be different, press release distribution dates and times should be planned accordingly.

BENEFITS OF USING B2PRESS ONLINE PR AGENCY
FOR INTERNATIONAL PRESS RELEASE DISTRIBUTION

Content for Impact
Content for Impact
Press release content is created by a team of experts with knowledge about the targeted countries’ local dynamics and by considering newsworthiness. The contents are also checked by senior editors.
Localization Capabilities
Localization Capabilities
Arabic, Chinese or Russian? We got you covered! B2Press online PR agency creates press release content in the languages of the targeted countries. Colloquial expressions, terms and idioms are incorporated by translators.
Detailed Reporting
Detailed Reporting
B2Press provides weekly and monthly reports following distribution of the press release so that you can measure its impact. Advanced search in local search engines provides helpful insights and data for your next press release.
Strong Distribution Network
Strong Distribution Network
Press releases are serviced to lists of journalists, segmented according to their interests as well as through news agencies in the targeted countries.
Brand Awareness
Brand Awareness
And these are not all when it comes to digital PR services. International press release distribution also enables you to reach your target audience, investors and prospective customers. Are you ready to make your mark with your brand through 60 news agencies and 300 thousand journalists in over 20 countries?
Economical Solution
Economical Solution
Online PR agency B2Press provides all the services you have come to expect from traditional PR agencies with a “pay as you go” pricing structure that eliminates monthly retainers. B2Press offers an end-to-end solution by managing the press release copy writing, distribution and reporting processes.
It has never been easier to appear in the world media.
Meet B2Press Online PR Agency that provides PR as a service.
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