Press release distribution in Africa

Offering press release distribution in many parts of the world since 2016, B2Press offer it’s services in Africa, which has a high potential of economic growth and a population exceeding 1.2 billion. B2Press provides press release writing, translating, distributing and reporting services in 55 African countries, including South Africa.

Despite being known by poverty, civil wars and drought, Africa have recently become a favourite market of giant economies such as China, thanks to its natural wealth and growth potential. While many global companies are shifting their corporate investments to Africa, European and Middle Eastern investors are pursuing new opportunities in the region. Companies that want to expand their business to Africa are adopting traditional methods in the region compared to the rest of the world. Due to the fact that Africa’s internet technologies are still undeveloped, they are using outdoor advertisements and announcements to reach the target audience. According to We Are Social’s Digital in 2019 report, only 36% of Africans can access the internet. However, the more remarkable finding is that 38 million new users started to access the internet in Africa in 2019. This means an 8.7% increase in just one year: Great Potential.

 

General information

 Top 3 Newspapers

 Top 3 News Sites

Most Populated City: Lagos – Nigeria

The Daily Nation - Kenya

news24.com - South Africa

Most Spoken Language: Swahili

The Standard - Kenya

vanguardngr.com - Nigeria

Population: 1 Billion

The Punch - Nigeria

punchng.com - Nigeria

 

The Importance of Brand Presence in African Media

In comparison with the rest of the world, the number of newspapers, magazines and news sites in Africa is so limited. Although this seems negative, there are also many advantages to working in a confined space to reach the target audience. As an example, while you need at least 10x coverage for reachability in countries that have developed media, you can reach thousands of people with just 2x coverage in Africa. News sent via SMS (telecommunication operators) provides reaching to the parts of Africa that unable to access the internet. Taking sustainable steps to increase your visibility in the African media will be a great investment for your brand in the future.

Why Should You Work with B2Press in Africa?

B2Press offers press release distribution services that will boost online visibility and brand awareness in more than 50 countries on the continent. Regardless of being an individual, an NGO or a well-established company, B2Press develops customized press release strategies. In order to improve the image and reputation of a brand, determining the press release’s content and distribution channels (journalists, media lists, news agencies) in accordance with the developed strategy is very important. How B2Press works?

  • First of all, our professional editors determine the subjects that will increase your brand awareness.
  • All of the press releases that we write are SEO-friendly. We include keywords that best describe your product or service in the press release to help to increase your services and website’s visibility.
  • We localize and translate press releases to African languages (e.g. Malagasy, Nyanja). Thus, they don’t lose their newsworthiness.
  • After getting your approval, we distribute your press releases to targeted media lists and local news agencies. We redistribute press releases to CNBC Africa, Ventures Africa, Reuters Terminal and more.
  • After the distribution, we prepare and share detailed media coverage reports two times; weekly and monthly. The reports include all the news sites that covered your press release.

 

We guarantee a minimum of 250 online media coverage for all of our press release distributions in Africa. We distribute press releases to CNBC Africa and Ventures Africa. Bloomberg Terminal, Reuters Terminal, Dow Jones Factiva, LexisNexis and sites within this scope offer reflection guarantees. We also distribute press releases with mobile notifications to 50 million phones in Africa with Airtel and Orange.

All of The Countries That You Can Target with B2Press

Algeria, Angola, Benin, Botswana, Burkina Faso, Burundi, Central African Republic, Chad, Congo, Congo Dem. Rep., Djibouti, Egypt, Eritrea, Ethiopia, Gabon, Gambia, Ghana, Guinea, Ivory Coast, Kenya, Libya, Mali, Mauritania, Mauritius, Morocco, Mozambique, Namibia, South Sudan, Niger, Nigeria, Senegal, Somalia, South Africa, Tanzania, Togo, Tunisia, Uganda, Zambia, Zimbabwe

References:

wearesocial.com

BENEFITS OF USING B2PRESS ONLINE PR AGENCY
FOR INTERNATIONAL PRESS RELEASE DISTRIBUTION

Content for Impact
Content for Impact
Press release content is created by a team of experts with knowledge about the targeted countries’ local dynamics and by considering newsworthiness. The contents are also checked by senior editors.
Localization Capabilities
Localization Capabilities
Arabic, Chinese or Russian? We got you covered! B2Press online PR agency creates press release content in the languages of the targeted countries. Colloquial expressions, terms and idioms are incorporated by translators.
Detailed Reporting
Detailed Reporting
B2Press provides weekly and monthly reports following distribution of the press release so that you can measure its impact. Advanced search in local search engines provides helpful insights and data for your next press release.
Strong Distribution Network
Strong Distribution Network
Press releases are serviced to lists of journalists, segmented according to their interests as well as through news agencies in the targeted countries.
Brand Awareness
Brand Awareness
And these are not all when it comes to digital PR services. International press release distribution also enables you to reach your target audience, investors and prospective customers. Are you ready to make your mark with your brand through 60 news agencies and 300 thousand journalists in over 20 countries?
Economical Solution
Economical Solution
Online PR agency B2Press provides all the services you have come to expect from traditional PR agencies with a “pay as you go” pricing structure that eliminates monthly retainers. B2Press offers an end-to-end solution by managing the press release copy writing, distribution and reporting processes.
It has never been easier to appear in the world media.
Meet B2Press Online PR Agency that provides PR as a service.
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