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The biggest challenge for the furniture industry is online sales

The biggest challenge for the furniture industry is online sales
26 December 2019

Online furniture sales in Turkey in 2019 increased by only 2 percent compared to the previous year and exceeded 1 billion dollars. Efforts are underway to increase online furniture sales, which have grown 7 times slower in Turkey than the rest of the world.


*** This release is originally published in Turkish.
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ISTANBUL (TR) - Online furniture sales in Turkey in 2019 increased by 2 percent compared to the previous year, reaching 1 billion 56 million dollars. We Are Social HootSuite and published by the "Digital in 2019" based on the data in the report compiled by Trendmobilya.com online furniture sales in Turkey according to the 7th floor showed a slower growth worldwide. Online furniture sales worldwide increased by 15 percent in 2019 compared to the previous year and reached 272 billion dollars. Online furniture sales, which provide advantages for manufacturers by eliminating the constraints in storage and exhibition spaces in physical stores, are expected to increase gradually as consumer habits change.

Online sales increased by 15 percent in 4 giants of furniture

Online furniture sales in China, which is the world's largest furniture manufacturer and meet 40 percent of world furniture exports alone, increased by 15 percent compared to the previous year and reached 95 billion dollars. Online furniture sales in the United States, the second giant in the furniture industry, exceeded 79 billion dollars, an increase of 16 percent. The world's other major furniture manufacturers and furniture from Turkey's two biggest trading partners in the online furniture sales in Germany increased 15 percent to 10.7 billion dollars, while in Italy increased by 16 percent to reach 2.2 billion dollars.

“The consumer has question marks in his mind”

Trendmobilya.com co-founder Murat Erat said “Consumers have reservations about getting furniture without seeing them physically. These question marks will be eliminated when consumers gain the habit of online shopping. As Trendmobilya.com, we are working on a system that will enable consumers to see the furniture they will buy in 3D and get detailed information”.

"Furnishers in Turkey not only to sell their online presence for image"

Murat Erat said “Online furniture sales bring a lot of convenience to the manufacturers as well as the contribution provided to consumers. Whereas online environments for furniture sales in the world have great potential. In addition, the lack of storage and exhibition areas, one of the biggest problems of the furniture makers, is eliminated in this environment without physical boundaries. You can offer alternatives to your customers by exhibiting as many products as you want. With this aspect, we think that online furniture sales are important for Turkish furniture.